“what is it that you want your customers or your audience to love about what you do?”

@petemosley
petemosley.com

 

Pete is a writer, coach and speaker. He’s also the author of the book “The Art of Shouting Quietly; A guide to self promotion for introverts and other quiet souls” which is aimed at brilliant people out there who have fabulous products and services but who struggle to promote themselves through shyness, introversion, or a mistrust of the marketing process.

In this conversation, we cover a number of topics from the book and Pete’s wider experience of coaching quiet people in communicating the value of their work. These include:

– practical strategies for identifying your own key values (and we also cover why this is so important)

– how quietness can be a strength – even in marketing!

– how to find and use the voices of others to help promote your work

– practical steps you can take to protect yourself from plagiarism when sharing your work online

– and ways to think about and build confidence

Pete’s gentle and considered approach offers an inspiring alternative to anyone who’s uncomfortable with the idea of selling and promoting their work.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

* An affiliate link means that, at no additional cost to you, I will earn a commission if you click through and make a purchase.

“you are your own client…hire yourself to manage your own career”

practicalartists.com
sloanfineart.com

 

Alix is a gallerist, art consultant, and author of “Launching Your Art Career: A Practical Guide for Artists”. She has spent years in the art world connecting artists with collectors, as well as teaching artists how to take charge of their own careers. In this episode we cover:

– the importance of being clear about your goals as an artist; whether it be money, fame, status, influence, or something else entirely

– when and why it might be worth considering hiring an art coach

– the importance of keeping ‘office hours’ as part of your practice

As well as a host of practical actions you can take to start working towards your goals.

Alix is full of fun, warmth and understanding, and couples this with a no-nonsense, actionable approach to launching and building a career as an artist. So please enjoy this episode of The Practical Creative Podcast.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

* An affiliate link means that, at no additional cost to you, I will earn a commission if you click through and make a purchase.

“the world is not going to value your art…until you do”

goinswriter.com

Jeff is a writer, speaker, and entrepreneur. He is the best-selling author of five books, and his award-winning blog Goinswriter.com is visited by millions of people every year. In this conversation, we talk about his book “Real Artists Don’t Starve” where Jeff lays out principles that any creative can use to move from being a ‘starving’ artist to become a ‘thriving’ artist.

We cover a lot in this episode, including:

– how being a ‘starving’ artist is actually a choice, and one that you can change

– the importance of thinking like a professional

– what it means to be ‘original’ and why it’s actually easier than you might think

– and why it’s important to never work for free

In this conversation we talk about some of the broader principles in Jeff’s book, as well as some of the personal shifts Jeff made in order to become the thriving writer that he is today.

If you’re interested in practical strategies and guidelines to help you thrive as an artist or creative, then there’s something here for you!

 

 

 

Other books by Jeff that are definitely worth checking out:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

* An affiliate link means that, at no additional cost to you, I will earn a commission if you click through and make a purchase.

“Who do you want to serve with your art?”

theartistentrepreneur.com

 

Catherine is an award-winning Business & PR Strategist and founder of The Artist Entrepreneur, where she counsels professional visual artists and creative entrepreneurs who want to build sustainable businesses and careers. This was a fantastic conversation just chock-full of practical, actionable strategies that you can use to help move your creative career forward. We cover a fantastic range of topics including:

– the importance of identifying your core values as an artist
– how these values can help you to then identify and connect with, and even sell to, your ideal audience
– we dig into what it means to be a ‘brand’ and why it may not be as negative as you think
– we talk about the basic formula for making sales
– the importance of educating your audience
– and so much more

This really is a treasure trove of information, so tune your ears!

You can find Catherine’s challenge to “Set A Quarterly Focus” here on the Creative Challenges Page.

 

Catherine’s free resources for listeners:

The Artist Entrepreneur Blueprint: 5 Steps to Growing Your Art Business + Career