Catherine Orer – Business & PR Strategist for Creatives

“Who do you want to serve with your art?”




Catherine is an award-winning Business & PR Strategist and founder of The Artist Entrepreneur, where she counsels professional visual artists and creative entrepreneurs who want to build sustainable businesses and careers. This was a fantastic conversation just chock-full of practical, actionable strategies that you can use to help move your creative career forward. We cover a fantastic range of topics including:

– the importance of identifying your core values as an artist
– how these values can help you to then identify and connect with, and even sell to, your ideal audience
– we dig into what it means to be a ‘brand’ and why it may not be as negative as you think
– we talk about the basic formula for making sales
– the importance of educating your audience
– and so much more

This really is a treasure trove of information, so tune your ears!

You can find Catherine’s challenge to “Set A Quarterly Focus” here on the Creative Challenges Page.


Catherine’s free resources for listeners: