LEGO’s Magnus Goransson on Playing as Adults and Maintaining your Creative Spark

“dive headfirst into something”

Magnus Goransson on LinkedIn

Magnus works at LEGO as Design Director in the Creative Play Lab – where he works with teams to design and develop toys of the future. His work is informed by a huge and constantly growing body of research conducted by LEGO into both how, and why, children play. And in this conversation, we cover a range of topics including:

  • how LEGO fosters a culture of play amongst it’s employees (and makes it sound like an amazing place to work!)
  • the benefits of working in teams to prevent and overcome blocks
  • the reality of designing products for a major corporation, particularly as a creative person, and how this can lead to burnout
  • why adults prefer to have ‘hobbies’ rather than admitting to ‘playing’
  • we also talk about how Magnus managed to find alternative outlets for his own creativity as he moved from being a hands-on designer to a director

And as always, we finish with a challenge to really ‘engulf yourself in play’.

So please enjoy!